HOLOCORE

NURY PRESENTS: THE HOLOCORE HOODIE

THE FUTURE IN FABRIC

The Holocore Hoodie from NURY’s experimental design division merges visual illusion with tangible craft. Inspired by the iridescent play of holographic light, this piece brings a futuristic touch to everyday streetwear — a wearable reflection of depth, distortion, and dimensional energy.

DESIGN LANGUAGE

At the heart of the design are twin holographic cubes suspended within a wireframe grid — a symbol of modern digital architecture and infinite perception. The “Holographic” typography bridges two visual worlds: bold modernism in “Holo” and fluid artistry in “graphic,” capturing the tension between science and style.

FABRIC & FEEL

Crafted from premium 300 GSM French Terry cotton, the hoodie offers exceptional weight, softness, and structure. It features a relaxed, oversized silhouette designed for both comfort and statement presence. The surface serves as a deep black matte canvas, amplifying the prismatic artwork’s glow under both daylight and artificial light.

DETAILS

• Heavyweight 300 GSM French Terry cotton

• Soft brushed interior for superior warmth and comfort

• Ribbed cuffs and hem for structure retention

• Fade-resistant holographic print with long-lasting durability

• Designed and printed in India

CONCEPT

The term “Holographic” is defined on the garment itself — referencing the 3D illusion of movement and rainbow-like iridescence. It’s a study in light, depth, and perception — embodying NURY’s vision of fusing contemporary digital aesthetics with Indo-urban minimalism. 

ESTABLISHED 2025

Born in Kashmir. Built in Bangalore.

NURY continues to explore how future visuals can coexist with timeless fabric — HOLOCORE is a statement of that pursuit.