The Damned Dollar

THE DAMNED DOLLAR / SAB POLITICS HAI — 240 GSM BOX FIT SHIRT

Money never dies — it just changes its mask.

The Damned Dollar is NURY’s take on the unholy marriage of power, greed, and decay.

A visual manifesto for the disillusioned — those who’ve seen how every transaction, every favor, every handshake eventually comes down to one phrase:

“Sab Politics Hai.”

THE DESIGN

On the back, a corrupted currency burns in neon green — a dollar redesigned for the damned. The skull-faced figure stares out from within the bill, grinning from the crypts of eternity — a reminder that wealth never rots; it resurrects.

The gothic text “SAB POLITICS HAI” (It’s All Politics) dominates the top, bridging street irreverence and societal truth. Below it, an inscription reads:

“From the crypts of eternity rises the currency of the damned — undead wealth, eternal and unyielding.”

Every detail is intentional — the tape markings, the barcode, the layered type — all built to feel unearthed from a dystopia that looks too much like reality.

The front remains clean — featuring a minimalist NURY logo on a rolled-up cash graphic — understated rebellion, stitched with irony.

THE FABRIC

Cut from 240 GSM premium cotton twill, The Damned Dollar shirt holds weight — structured, bold, and breathable.

The box-fit silhouette adds a modern drop to the classic short-sleeve button-up form, giving it both edge and versatility.

Each shirt is bio-washed for a soft hand feel and built to retain shape through seasons of wear.

FIT & DETAILS

• 240 GSM heavyweight cotton twill

• Box-fit silhouette

• Button-up front

• High-density back print & chest emblem

• Matte black finish

• Pre-shrunk and bio-washed

• Designed in Bangalore | Born in Kashmir
  

THE ESSENCE

The Damned Dollar isn’t about money — it’s about what money makes of people.

It’s for the ones who’ve seen the trade behind truth, the market in morality, the auction in ideals.

Because in the end, whether it’s power, politics, or peace —

everyone’s buying something.